KartSport Magazine

What exactly is a monthly digital publication? Much more than just a website, an Active Magazine is what happens when you combine the format of a print magazine with the accessibility of the world wide web. Utilizing the cutting edge page-turning technology pioneered by Olive Software, KartSport joins the thousands of publishers who are forsaking their print editions and going entirely digital.

So, what are the advantages of digital magazine advertising over website banner ads, or even traditional print advertising? Here are just a few:

PERMANENT - Website banner ads only last as long as you continue to re-up your contract. But once you decide not to run that ad anymore, it’s hasta la vista, baby, as it vanishes into the emptiness of cyberspace. On the other hand, digital publications are just like their print counterparts; any ad that you place is there for posterity. An ad insertion from three months ago (or six months, or two years, etc.) will still have value for the advertiser, as it remains within our back issue archives, which are available to any and all readers. This gives you extended miles per gallon for your advertising dollar, and the high demand for back issues of KartSport means that an ad placed this month will always be of service to you.

VISIBILE - You will not find any thumbnail-sized banner ads in our digital publication, nor will you find thumbnail-sized banner ads that rotate with ten other businesses. Every ad in the digital version of KartSport is the equivalent of a full page print ad, which equates to roughly half the screen area of your monitor.

AFFORDABLE - The most you’ll pay for a standard monthly insertion is $300. Sign up for the long haul and that drops to $250 per monthly insertion. Yes, it really is that affordable.

EXPOSURE - While print magazines understandably follow a subscriber-based format, even print publications with massive subscriber numbers cannot match the accessibility and exposure granted by the world wide web. Each digital edition of KartSport will be free and accessible to everyone with an internet connection, which means an almost limitless number of readers for each issue.

VERSATILE - When utilizing a digital publication, the opportunities for the advertiser to create a unique web marketing campaign are virtually unprecedented. Not only does the advertiser benefit from full page ads resplendent in high resolution color with direct web links to your home page, but you can incorporate Flash animation or web-sized videos into your ad. Want to create a 20 second commercial to embed into your full page ad? The Active Magazine format makes it possible.

ORIGINAL - It goes without saying that advertising is most effective when people actually see your advertisement. That starts by not only creating a spiffy looking ad (your job), but is accentuated when that ad is surrounded by interesting and original content (our job). We’ve never been a “press release” mag or a mag filled with rehashed, dry race reports. Love us or hate us, we’re safe in the knowledge that people find KartSport’s articles and photography to be creative and thought-provoking, and our creatively edgy style will continue into the digital world.

Digital versions of KartSport Magazine are now available. PLEASE be sure to have your latest Flash plugin (Available Here) before checking out it out. Also, here are a few samples of the exclusive Active Magazine technology, including examples of embedded Flash animation and videos.

To see the latest digital edition of KartSport Magazine, GO HERE.

For a flash animated ad, check the Vodafone ad on Page 8 of the Active Magazine demo at United Review. For an embedded video sample, check the soccer game highlight on Page 11 of the Active Magazine demo at United Review.